Will Generative AI disrupt the marketing industry?

According to 2023 statistics, 

• 44% of content generation is done using GenAI tools that has enhanced customer experience, addressed client needs, and increased traffic for the websites by 80%. 
• 66% of marketing is automated using AI – The advantage? There was almost 89% efficiency in handling social media interactions and other websites. 
• The present value of generative AI and similar tools is $16 billion and expected to reach $100 billion in the coming five years. 
• 73% of marketing directors working at top-notch organizations use AI tools as a bridge to create hyper-personalized experiences. 
• More than 50% of marketing agencies have harnessed the potential of AI. 

It’s not to understand or simply to read it. This is all about how you can leverage the use of AI and increase marketing efforts to meet your business and marketing objectives. Having a team who can develop an AI tool and drive most of your marketing efforts is an innovation edge that seems promising. It’s not about the size of the company, it’s about the potential to look forward to automating marketing efforts. 

Companies like McKinsey, Tech Mahindra, Google, Accenture, etc., are laying the foundation by building innovative AI platforms to thrive and scale at a rapid pace in creating great customer experiences. 

If you’re a company that wants to build a great fortune and establish yourself as a leader in your own industry, then definitely Generative AI is not a choice, but is an implantable spine. 

Now, how is this AI influencing marketing efforts? Or how is it creating personalized experiences? 

Experience and beyond...! 

In 2017, a few organizations made a few ad campaigns with AR and VR technology and how they can jaw-drop the audience. Now, AI is shaking the world with its unimaginative power with its “jack of all trades” capabilities. 

Remember the time when marketing leaders needed to create different types of ads for search engines and social media platforms? But no more is the hassle now. Choose an AI tool. Feed your ad objectives into it. Write a few prompts. Boom! There you go! 

Based on the audience demographics and business needs, AI platforms are creating personalized experiences – be it a simple infographic or a conceptual video. From designs to user stories, you can see and experience the tremendous glory of AI for the marketing industry. 

Time to setup and step up 

It’s no more resting phase because every organization is diving into the deep learning models to create personalized experiences with AI. If you want to become one of the influential and impactful market leaders, then developing and customizing your own AI platform is a must! 

List down the capabilities you have. Invest in the potential engineering teams who can develop this for you. Involve your teams to use it. See what you can optimize. And push it into the market. Now, your growth and transformation are unpredictable. 

However, I will try to give deeper insights on developing a generative AI platform in the coming articles but for now, it’s time to set up an AI environment and make the world step up to watch the dove show of your work with excitement and cheers. 

Only solution if I am at risk... 

It’s a risk to most marketing directors and teams including content writers. Then what’s the solution? 

The solution is to strategize work by using generative AI platforms. Generative AI can make a strategic plan, but it can never match the way that you can do it with your capabilities. You need to understand cons of generative AI platforms and question yourself - “What’s that I can do that AI platforms cannot.” When you have a definitive answer to this question, you’re in the game. 

It cannot replace marketing leaders and teams unless you’re less worried about using it. Use AI as a tool to build credibility of your portfolio. I believe this can truly show what you’re capable of and reach higher standards in the long run. 

Step ahead: 7D is the next norm 

Imagine you’re traveling on a train. As you’re traveling, you can see posters about the various advertisements and services of some or the other businesses. This was the scenario till now. 

Now, imagine you’re traveling on a train, bus, or riding on the road. 

Train/bus scenario: The internal compartment began to flash with lights. You’re witnessing as if you’re part of advertisement just like Harry Porter sees his duo in the Prisoner of Azkaban. You’re not believing it. Everything seems to be real. And at the end, you couldn’t believe what you have experienced – starting from the sounds to the morning sunshine shown in the ad. 

On the road/walking in the shopping complex: A train is about to hit you or you’re about to ride a bike from a mountain hill after having an energy drink. Is that you? No, it’s just an experience. Sounds seem as if you’re in that hilly area or being hit by a train. It’s an insurance ad. Now, what do you feel? 

This is the possibility of AI and 7D is the next norm. Just like generative AI has revolutionized industries, it has the power to create 7D experiences in coming days! When it comes, be ready to experience the thrilling and adventurous! 

Now, forecast an eye on the future and it’s in your hands to transform the world with the AI-edge innovation.